With a new bike rollout, you can expect a surge of digital leads coming your way. This is an exciting time for your dealership, but it's important to be prepared. Make sure you have enough staff on hand to handle the influx of leads and have a system in place to efficiently manage and respond to them.
It's also important to update your website and social media channels with information about the new bikes. This will help generate excitement and interest from potential customers. Make sure to include high-quality images, specifications, and any special promotions or deals.
02. Train Your Agents
Your internet or sales agents are the first point of contact for these digital leads, so it's crucial that they are well-trained and equipped to handle them effectively. Provide them with information about the new bikes, including features and financing options, so they can answer any questions potential customers may have. It's also important for them to be friendly, knowledgeable, and responsive in their communication with leads.
Role-playing is a valuable practice that allows your team to enhance their abilities and effectively engage with potential customers.
03. Respond Promptly
When it comes to digital leads, time is of the essence. The longer you wait to respond, the less likely it is that the lead will convert into a sale. Advise your internet agents to respond promptly and professionally to all inquiries, whether it's through your website, email, or social media.
Aim to follow up with leads within 7 minutes of the submission. This will significantly increase your chance of making a connection with the customer!
04. Set Appointments for Trade Inspections or Test Rides
One of the best ways to convert digital leads into customers is by getting them into your dealership. This can be for a test ride, an information day, a trade appraisal, or even an in-store event. Encourage your agents to nurture their leads and guide them to a visit. Make it easy for them by offering flexible scheduling options and providing detailed directions on how to get to your dealership. And don’t forget, a friendly reminder call or email confirmation before the appointment can also help ensure they show up and have a positive experience.
A successful in-store appointment can often lead to a sale, so don't underestimate its importance in the sales process!
05. Nurture, Nurture, Nurture!
Not all digital leads will be ready to make a purchase right away. Some may just be gathering information or comparing prices. It's important to nurture these leads by providing them with valuable content such as videos, reviews, and testimonials that showcase the benefits of the new bikes. This will keep your dealership top-of-mind and increase the chances of converting these leads into customers.
It's crucial to take a proactive approach for the upcoming new model release. By providing training for your internet agents, nurturing your leads, and scheduling appointments you can stay ahead of the competition! By investing in these strategies you can ensure an excellent experience for your online market.
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