The LeadHelm Journey: Building a Future-Proof Solution for Dealerships

As the founder of LeadHelm, I want to share our story – a journey that has been both challenging and rewarding, one that has always been driven by our commitment to helping dealerships thrive in an ever-changing market.

Our Beginnings: Addressing a Critical Need

LeadHelm began with a simple but powerful idea: to provide dealerships with an outsourced Digital Lead Follow-Up solution that would save them time, reduce costs, and ultimately drive in more revenue. We knew that dealerships often struggled to manage digital leads effectively, and our service offered a higher performance solution with a better ROI than what could be achieved internally.

The results spoke for themselves. Our clients saw significant improvements in lead conversion rates, and we were proud to be a part of their success stories.

Embracing Technology

As our client base grew, we recognized the need to scale our operations and build a more consistent and reliable process. To do this, we invested in developing a digital lead management system. This technology drove data accuracy, consistency, and visibility—key elements that were essential for our clients' continued growth and success.

Our system worked. We proved that with the right technology and processes in place, dealerships could achieve even greater results.

Discovering Boundaries

In our pursuit of scalability and efficiency, we made the decision to transition our service to a Software-as-a-Service (SaaS) model. Our goal was to empower dealerships to take control of their lead management processes using our proven technology and training. This shift helped us discover our boundaries.

While some dealerships embraced the software and achieved exceptional results, others struggled with technology adoption and staffing limitations. In today's challenging market, many dealers needed immediate results and cost-effective solutions, making the transition difficult for some of our clients.

Although our intention was to offer what we believed was a scalable solution to help all our clients grow, this shift to Saas had unforeseen consequences, leaving some of our valued clients without the necessary support. We recognize this boundary and are correcting course with a new subscription model that offers three levels of service – re-introducing the full-service option that has been missing since we transitioned from DPL to LeadHelm.

Bringing Back Full Service

We have listened to your feedback and understand that a one-size-fits-all approach doesn't work for everyone. That’s why we are bringing back our full-service solution, with three distinct models designed to meet your specific needs:

• • Done For You: We will handle the entire lead follow-up process, ensuring you get the best results with minimal effort on your part.
• • Done With You: We will work alongside you, providing full support for 90 days, and gradually transitioning the lead management process to your team.
• • Done By You: We will teach you how to manage your leads with our software, empowering you to take control and drive your own success.

These options are designed to provide the flexibility, support, and results that you need in today’s market. Whether you prefer a hands-on approach, a hybrid model, or a fully outsourced solution, we have a service that fits.

Rebuilding Trust: Moving Forward Together

Innovation requires exploring different avenues, and we appreciate your partnership as we explored new avenues. The lessons learned are invaluable, and we are grateful for your feedback and your continued business. We are excited to move forward together, with renewed clarity, purpose, and a shared goal of achieving greater success for your dealership.

Get Started with a Dealer-Focused Lead Management Software

Effective lead management is essential for turning potential leads into loyal customers. Not every lead management software can handle the specific needs of a dealership. 

If you’re looking for a solution that addresses these challenges, LeadHelm has you covered. Our comprehensive suite of tools is tailored for powersport dealerships, streamlining the lead process and driving results. It’s time to take your lead management to the next level!

Ready to dive deeper? You can request a demo or check out our On-Demand Webinar: Master the Digital Sales Process. In this webinar, you'll learn about:

• • Optimizing your website navigation to provide customers with essential information.
• • Best practices for lead submission and response time.
• • Creating consistent follow-up strategies that lead to sales.
• • Effectively managing changes in your sales staff.
• • Tips for preparing for customer appointments, and much more!

Watch the webinar here and start transforming your dealership’s lead management today!