The Importance of TCR Compliance for Dealerships

Keep Your Leads Flowing and Avoid the Hassel

As our industry landscape becomes increasingly digital, ensuring compliance with industry regulations has never been more crucial. Dealerships that rely on digital marketing and lead generation from their websites must pay attention to the latest requirements set by The Campaign Registry (TCR). With the December 1st, 2024, deadline fast approaching, it’s essential to have your website lead sources approved by TCR to avoid potential penalties, blocked phone numbers, and substantial fines.

Why TCR Compliance Matters

The Campaign Registry (TCR) plays a vital role in regulating how businesses communicate with customers via SMS and other messaging platforms. As part of their efforts to crack down on spam and fraudulent communications, TCR requires businesses to register their messaging campaigns, including the sources of their leads, such as website forms. For dealerships, this means ensuring that all lead-generating activities through your website are TCR compliant.

Failure to comply can lead to severe consequences:

• Blocked Phone Numbers: If your dealership’s lead sources are not approved by TCR, you risk having your phone numbers blocked. This means potential customers won’t be able to reach you, leading to lost sales opportunities and a tarnished reputation.
• Hefty Fines: Non-compliance can result in extreme fines, often totaling thousands of dollars. These fines are not just a one-time penalty but can accrue daily until your dealership’s website is compliant.
• Reputation Damage: In today’s digital world, maintaining a trustworthy reputation is critical. Non-compliance can damage your dealership’s standing, making it harder to attract and retain customers.

CLICK HERE for more detailed TCR information or support.

LeadHelm: Your Partner in Compliance

Navigating the complexities of TCR compliance can be overwhelming, especially when you’re focused on running your dealership. That’s where LeadHelm comes in. As part of your LeadHelm subscription, we take care of the entire TCR registration process for you, ensuring that your website remains compliant without you having to lift a finger.

Here’s how we make TCR compliance stress-free:

1.  Streamlined Registration:  We handle all the paperwork and communication with TCR on your behalf, making sure that your lead sources are correctly registered and approved.
2.  Strong Provider Connections: We have established relationships with leading web providers such as Room58, Dealerspike, and many others. This means we can quickly and efficiently get your website up to compliance standards.
3.  Peace of Mind:  With LeadHelm managing your TCR compliance, you can focus on what you do best—selling vehicles and growing your business—without worrying about potential fines or disruptions.

Act Now to Ensure Compliance

With the December 1st deadline looming, there’s no time to waste! Ensuring your dealership’s website is TCR compliant is not just about avoiding fines—it’s about safeguarding your business’s future. By partnering with LeadHelm, you can rest assured that your compliance needs are taken care of, allowing you to maintain a seamless and efficient lead generation process.

Don’t let non-compliance jeopardize your dealership’s success. Contact LeadHelm today to learn more about how we can help you stay ahead of the curve and keep your leads flowing without interruption.

By addressing TCR compliance now, you’re not only protecting your dealership from potential fines and phone number blocks but also demonstrating a commitment to ethical and transparent communication with your customers. Let LeadHelm take the stress out of compliance, so you can focus on driving your business forward.

Ready to take the next step?
Click here to see how LeadHelm can help keep you compliant and confident!