Blackmans Cycle Dealership Case Study | 3x Conversion Rate

THE PROBLEM

Blackmans Cycle Dealership is a well-known motorcycle dealer in Emmaus, PA. Despite their success, they were facing a problem that many dealerships have experienced - their digital sales process was a nightmare.

The CRM was too clunky and navigating through it was a tiresome and time-consuming process. Their follow-up process was ineffective, and their performance and ROI were not up to par. The lead conversion rate was stagnating at 2%. The BDC to sales handoff was also a problem area, with miscommunication issues causing dropped leads and a rocky customer experience.

They knew that they needed to streamline their sales process and improve their alignment to achieve their sales goals. That’s when they found LeadHelm.

THE SOLUTION

When Blackmans Cycle brought LeadHelm onboard, things got better fast.

With instant accountability and real-time reporting, the team was able to track conversations and leads more effectively than ever before. The new processes led to an increase in conversion rates from 2% to a whopping 6% in just the first month!

The team became more efficient, making customers happier too. Sales improved, hitting 3-4 times their previous figures. Plus, the internet and sales departments were finally in sync, bringing even more quality opportunities through.

LeadHelm stood out as a great solution to exactly this: it provided tracking of actual activity, appointments, and closes based on the activity itself as opposed to an agent claiming an activity. There are great options for KPIs and filtering for both “birds-eye” views as well as really drilling down to provide sales and customer service development to individual agents. This product has given our dealership a better ability, compared to other options, to track and impact results in order to continue to evolve our BDC.

Dave Shive

General Sales MGR.